Al’s Cafe has been a part of Elgin, Illinois’ history for over 70 years. Back in 1937, when it was the home of Burn’s Drugstore, they served customers the famous Burn’s Malts. Now Mr. Burns is long gone, but the Burn’s Malt has lived on at Al’s over the years, bringing in returning loyal customers and receiving rave reviews from guests. The problem is that Al’s has been facing a slower crowd since those glory days. As the suburbs have expanded with chain restaurants featuring trendy, modern interiors and branding, Al’s has fallen between the cracks. They’ve suffered from having an inconsistent and unwelcoming branding system.
To help Al’s reclaim their role in Elgin's community once again, I created a new identity for Al's Cafe, featuring a strong logo mark, inviting bright colors, and fun patterns throughout all their touch points.
Designing my own wedding stationery was one of the most challenging and rewarding projects I've ever completed. Tyler and I wanted our wedding to have a classic, yet playful feel, which left us with an opportunity to put my hand lettering skills into action and pair some playful typography with our classic black and gold color scheme.
We hand crafted the entire invitation suite ourselves from start to finish. For weeks, we poured every minute of our spare time into designing, hand lettering, printing, foil stamping, trimming, scoring, folding, perforating, stamping, and embossing. We were very pleased with the result, especially when our friends were reaching out to us asking what printer we had used.
Save the Dates: Two sided post card on duplexed card stock with a velvet finish. Printed one color and then foil stamped with white and gold foil.
Invitations: Tri fold featuring our names foil stamped in gold on the cover. As guests unfolded the invitation, next they came upon a perforated map, which they could detach and use to navigate to our favorite spots in Galena. A two-sided RSVP card (designed with the same specs as the Save the Dates) was inserted into the center panel, with our H logo embossed behind it as a hidden surprise.
Stickers: We designed a set of stickers as a fun added element. They featured our H logo, which was used to seal the envelopes, bride and groom icons which were used in our invitations, and the lyrics "The best is yet to come" which was a theme that showed up in subtle ways throughout our wedding.
Programs: Our programs were two sided duplexed paper (same specs as the Save the Dates) with our names embossed on the front.
Ronald McDonald House Fundraiser
In November 2016, McDonald's hosted their annual RMHC Fundraiser in stores across the country. The theme of the fundraiser was togetherness, so I developed a kit that showcased photos of real RMHC families and sweet, touching moments of togetherness.
This assignment had a small budget and quick timelines, so the team had to work hard to pull together a lifestyle photo shoot and execute these layouts.
McDonald's Retail Kits
A McDonald's Retail promotional kit aims to grab the attention of customers as they move through their dining journey. Different elements communicate messages and appetite appeal from the exterior of the store to the point of order and post purchase.
Each kit aimed to elevate the customers' perceptions of the food through beautiful photography and typography, all while working within McDonald's brand guidelines and abiding by legal restrictions. Here I've included a few sample images, digital promo videos, and layouts from each kit.
Each kit included several tasks including concepting and developing layouts, working with copy writers to develop copy direction, directing photo shoots, directing video editors for the digital pieces, directing retouchers and keyliners, and presenting the work to clients at McDonald's headquarters in Oakbrook. And sometimes, if we were really lucky, we also had the task of sampling the food at their test kitchens.
Chef Crafted Digital Promo
McNuggets Digital Promo
McCafe Flavored Teas Digital Promo
THE ONLY “IDEAL” BODY SHOULD BE A HEALTHY BODY.
So often, we compare ourselves to the Photoshopped pictures in magazines, and long to have the size 0 waists that we see on models everywhere we look. While society tries to shape us into something that we’re not, I wanted to design a fitness system that recognizes that we were all created differently and all have different health needs.
For my senior project, I developed FitKit, a collection of tools to help make you a healthier you. The app system is aimed to help motivate women to live healthy lifestyles and reach custom health goals based on their individual needs that will better their lives for years to come.
The FitKit system includes a mobile app with a number of unique features including an activity locator, rewards, a food and activity tracker, and a line of promotional materials including stickers and fitness gear.
Fit Kit app
Senior Thesis Exhibition
After busting our butts through four long years of art school, as seniors we had the opportunity to show off our skills one last time by completing a senior thesis project. We also had to compete against each other to brand the event, and to do so in a way that would get the public excited about coming to the exhibition to see some great design work.
After winning the competition, I led the marketing of the event and developed postcards, posters, wall vinyls, and a website to promote the exhibition.
Two years ago I struggled through a calligraphy class from the amazingly talented Timothy Botts, and could've easily walked away and never tried again. But I couldn't deny the fact that it was extremely fun! So I kept practicing.
This page started as a place to dump my random explorations, but as I've improved my skill, I was able to implement my type on projects for McDonald's for the whole country to see, a huge accomplishment considering that my hand lettering was originally just a hobby.
I also love pairing my handwritten type with some DIY gold foiling. If you're nice, I'll tell you all my secrets.
*Note that my role on these McDonald's layouts was only the hand lettering. Happy Meal bag by Summer Violett. Dessert promos by Marjorie Novotney.
Winter Classics Music Festival
I created a poster series for the Winter Classics Music Festival held in Park City, Utah. The main focus of this project was to create posters that were specific to their target audience: families. With that in mind, I illustrated a series of playful posters featuring classical instruments wearing winter accessories in a fun pop of inviting color. This casual approach conveyed a family friendly feel vs a formal affair that they may have expected in a classic music concert series.